Usmanova team is an online fitness academy run by a famous fitness-model, singer and influencer Ekaterina Usmanova.
Create a Brand, that supports the given logo (on a design contest base)
I've created 2 different branding concepts.
The First branding concept based on a bright and warm pattern that I created. It can be used for different purposes, such as a part of the logo, background for prints or for sports clothing. The mood of this identity is energetic, fun and sunny.
The second concept is based on three icons of the gym equipment: dumbbell, Olympic plate, and a wellness ball. These icons can be used as a symbol of different fitness classes or training programs.
This branding's mood is strong, powerful and dynamic.