This is an online fitness academy run by a famous fitness-model, singer and influencer Ekaterina Usmanova.
The first branding concept was based on a bright and warm pattern that I created. It can be used for different purposes, such as a part of a logo, as a background for prints or for sports clothing. The mood of this design is energetic, fun and sunny.
The second concept is based on three icons depicting gym equipment: a dumbbell, an Olympic plate and a wellness ball. These icons can be used as a symbol of different fitness classes or training programs.
This branding's mood is strong, powerful and dynamic.