Saratoga SJC

is a small medical consulting agency that is based in California, USA. 

Challenge

The client reached me out to order pop-up business cards for his company. After discussing the work process, we agreed to redesign the old company's logo and create the corporate identity around it. The only condition was to keep the oak tree as a main symbol.

Outcome

I've designed a fresh and modern logo that is easy to use and fills the client's requirements. To compliment the main tree logo I've created an additional logo version to use it where small logo is needed. 
The visual identity is designated in stationery design, including pop-up business cards, and a set of brand guidelines.

Logo options

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Old company logo

Logo process